I irritated Veronique by suggesting that she had effectively projected a message as a model 30 years ago; she corrected me saying that the message was mine, projected onto her. Her talent was to be an effective screen or mirror. She went on to explain her view that affirmation is something everyone seeks, and that affirming the optimism of lottery players may be the best way for us to use advertising. We remember some examples, in NASPL Insights October 2015.