Do You Call That a Win?

Watching from behind the mirror in a focus group, I heard a discussion that led me to test: do people treat a win differently, depending upon whether it was merely a pay-back of the wager, or something bigger? Four key learnings from my work on millions of wins:1) it’s the dollar value of the prize, not whether it is more than the wager, that predicts how diligently it will be claimed, 2) even $1 prizes get claimed about 90% of the time, 3) $4 wins appear to be as valued as $5, and 4) about 2% of wins get missed, regardless of their value.NASPL Insights February 2015

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