Changing Brands: A Conversation with Veronique

Veronique, who as a model helped build a brand and a successful company in the eighties, finds the brand now gone, while the company thrives. Her  perspective, based on 30 years’ experience, is that the brand and the company are separable: the customers create the brand among themselves, and as the customers change, so does the brand. We speculate about how the 30-year-old lottery brand should be changing, in NASPL Insights August 2015.