The lottery industry has unique challenges. Our big draw games are by nature and design volatile. Most of our sales are to anonymous cash customers. Many lotteries operate using reports that have changed little in 30 years. Getting the insights needed to make good decisions is different than in other commercial sectors.
As some of the articles I have written for our industry publications show, I have applied the practices I learned as a scientist to this business. Consequently, I can describe our draw-game risks quantitatively, show how the bigger economy drives our instant business, and derive meaningful week-by-week measures for managing the typical portfolio of instant games. I can also help debunk flawed analysis that is often used to represent the lottery as a predator of the poor.
I can help you implement these practices at any lottery. Let's talk about what is most important for yours!