Lottery Management Consulting, LLC
Building Insight from Information
How is grand-scale research on lottery advertising like grand-scale research in agriculture? No one does it, who must thrive or fail according to the outcome. With my friend Jade I discuss tests of smaller scale, and we agree that there is usually something to be learned from a well-constructed test of advertising, even if the results are not what everyone wanted. After all, don’t we want to know what not to do? NASPL Insights August 2017
European lotteries have had sports betting for some time, and have had to deal with the predictable problem of match-fixing. Daily Fantasy Sports is a US invention that caught fire in 2016, and that seems to avoid this hazard. The World Lottery Association asked me to write an explanation of Daily Fantasy Sports for a non-US audience. I was fascinated by how the sports-as-entertainment industry and the penetration of the Web changed how people talk about TV sports.This appeared as WLA Fantasy Sports summer 2017.
Reflecting on what I heard from two different lottery winners, I realized that each played in a way that expressed their big-picture view of the world – and that neither view was compatible with probability theory. But knowing better would not have made anyone happier! Still, lottery professionals need to understand the reality, unintuitive as it may be. NASPL Insights August 2016
Now and then a player will challenge your published odds. Explaining can be a challenge- feel free to use this article, which might be helpful for people who work inside the lottery, too. NASPL Insights Feb 2016