Approaching the games we sell like a biologist, I found a simple classification scheme that shows how our games are related, and highlights some opportunities to do things differently! NASPL Insights June 2016
Tag: lotto
Go ahead, call us “the Lotto”…
The Lotto game, developed in the middle of the 20th century, was a big improvement over earlier games, but needed the scale that only government monopolies could at that time provide. Now, state lotteries offer big and small versions of Lotto under a variety of names. When people call us “the Lotto”, they may be recognizing that this is our particular franchise -not a bad thing, I suggest. NASPL Insights April 2016
How do you explain lottery odds to a player (or anyone)?
Now and then a player will challenge your published odds. Explaining can be a challenge- feel free to use this article, which might be helpful for people who work inside the lottery, too. NASPL Insights Feb 2016